Young Dons Hub
MK Dons
MK Dons wanted to increase fan engagement across their channels. One way they did this, was to introduce the 'Young Dons Hub'. On here you can find games, quizzes and activities, as well as information regarding the young Dons Zone, where children can go on match-days prior to Kick Off. This hub allows young fans to continue their match-day experience at home.
The Outcomes
I designed the website buttons and type-form backgrounds for the Young Dons Hub, as well as printable activity sheets and colouring sheets. I work with marketing every week adding new content to this hub. The cartoon characters was a skill I have never done and allowed us to make our own colouring sheets whilst staying on brand.
Young Dons Magazine
Before the Hub, Young Dons members would receive two printed magazines a season, and they would be sent in the post to update the young fans about the club. Stadium MK is trying to become paperless so these magazines have been transferred on to the Young Dons Hub. Since my time at the Stadium I have designed two magazines which has challenged me to stay on brand whilst coming up with a fresh design each time.