The Brief:

To create an online and in-store campaign for 18-25 year olds to encourage store loyalty, whilst exploring the saying every little helps.

 

The Solution:

Take part in the Tesco Ten Mile Challenge. Download the app and track your steps when in store and earn rewards. A little help is getting the nation moving.

​

During the pandemic with gyms being closed, I wanted to make people realise that even going to Tesco for your food shopping is still exercise. I was amazed to see that I did 1504 steps just from just a food shop. So the Tesco 10 Mile challenge was created to remind people to get their steps in.

​

Simply download the app and sign up. Every time you enter a Tesco store you can check in and start your shop. Whilst you shop, your steps will be counted and your progress will be saved. How many shops will it take you to complete 10 miles? Along the way you can level up and earn rewards and discounts for taking part.