The Brief:

To create a retail and transit pack and promotional for a chosen tea. The tea chosen was a flower tea which once brewed opens up and reveals a flower.

 

The Solution:

The retail packaging concept for the flower tea was a packaging that could emulate the flowering element of the tea. As part of the retail packaging concept for the flower tea, the packaging was designed to emulate the flowering element of the tea. When opened, the retail pack resembles a flower, and when closed, the lock on the pack resembles the closed flower ready to bloom.

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The transit box is a rectangular box that can be posted through a letter box. It has a perforated strip for protection during transit. Inside it is a tray similar what is in the retail pack.

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The target audience for this blooming tea are 18-25 years olds who like to follow trends and social media influencers as this tea could become a popular trend due to the prettiness and reveal element of the tea